Fashion Films

As much as photography and print will always be the glossy medium to amazing campaigns, it's time to face the truth: videos and films are a more direct way to get the message across.
Whether it's a particular stylistic choice, a bold and funny concept or simply the perfect setting for a great collection, video is a great way to tell more complex and articulated stories.
 

Here's some of the best videos that have surfaced so far, produced to support Fall/Winter collections.

Nick Knight For Hermes

     

                                Steven Meisel for Prada

 

Jean-Jacques Annaud for J'Adore Dior

                                      Lanvin

Jil Sander by Willy Vanderperre

A brand/photographer collaboration that never disappoints.

I adored the SS11 campaign since the first moment I saw it. The amazing use of light perfectly complements the minimalism of a collection based on colour blocking and wide volumes

And as the season changes the FW 11-12 campaign takes completely different tones and as the setting gets darker (which is no surprise for winter) the cleverness of the shots is given by a very particular cropping and a more natural though still dramatic use of light.

SS campaign pictures from jilsander.com FW campaign pictures from fashiongonerogue/thefashionisto