I adored the SS11 campaign since the first moment I saw it. The amazing use of light perfectly complements the minimalism of a collection based on colour blocking and wide volumes
And as the season changes the FW 11-12 campaign takes completely different tones and as the setting gets darker (which is no surprise for winter) the cleverness of the shots is given by a very particular cropping and a more natural though still dramatic use of light.
SS campaign pictures from jilsander.com FW campaign pictures from fashiongonerogue/thefashionisto
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